live51 Privacy Policy

1. Introduction & Scope

1.1 live51 is committed to protecting the personal data of our members and visitors. This Policy sets out in clear terms what personal data we collect, why we collect it, how we use and protect it, and the rights you have in relation to that data.

1.2 This Policy applies to all personal data collected by live51 through: the live51.co website and its subdomains; the live51 account registration and login process; transactions conducted on the platform including deposits and withdrawals; customer support interactions; and any other service or communication live51 provides to its members.

1.3 This Policy should be read alongside the live51 Terms & Conditions and Responsible Gaming Policy.

2. Data Controller

2.1 For the purposes of this Policy, live51 acts as the data controller in respect of personal data collected from members using the platform. live51 determines the purposes and means of processing your personal data in connection with the operation of the gaming platform.

2.2 Where live51 engages third-party service providers to process personal data on its behalf (for example, payment processors or identity verification services), those third parties act as data processors and are bound by contractual obligations to process personal data only on live51's instructions and in compliance with applicable data protection standards.

3. Personal Data We Collect

3.1 live51 collects the following categories of personal data:

• Identity Data: Full legal name, date of birth, nationality, and government-issued identification number (e.g., Malaysian MyKad number or passport number);
• Contact Data: Registered email address, Malaysian mobile phone number, and residential address;
• Financial Data: Payment method details (bank account numbers, eWallet identifiers for Touch 'n Go eWallet and Boost), transaction history, deposit and withdrawal records in MYR;
• Account Data: Username, account preferences, session history, login timestamps, and IP addresses used to access the platform;
• Gaming & Betting Data: Bet history, game play records, wagering patterns, and responsible gaming tool usage;
• Communications Data: Records of support interactions conducted via live chat, email correspondence, and any feedback submitted to live51;
• Technical Data: Device identifiers, browser type and version, operating system, screen resolution, and approximate geographic location derived from IP address;
• KYC Documentation: Copies of government-issued identity documents and proof of address submitted for account verification purposes.

4. How We Collect Your Data

4.1 live51 collects personal data through the following means:

• Direct submission: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or responding to promotions;
• Automated collection: Technical and usage data collected automatically when you access the platform, including via cookies, server logs, and similar tracking technologies;
• Third-party sources: Identity verification data received from licensed KYC service providers; fraud prevention information from anti-fraud network partners; payment confirmation data from payment processors including FPX, Maybank, CIMB, Public Bank, Touch 'n Go eWallet, and Boost.

5. Purposes & Legal Basis for Processing

5.1 live51 processes personal data for the following purposes, each supported by a lawful basis:

• Account registration and management — necessary for the performance of the contract between you and live51;
• Processing deposits and withdrawals in MYR — necessary for the performance of the contract;
• KYC and identity verification — necessary for compliance with legal and regulatory obligations under international gaming authority guidelines;
• Fraud prevention and anti-money laundering monitoring — necessary for compliance with legal obligations and live51's legitimate interests in protecting the integrity of the platform;
• Responsible gaming monitoring and intervention — necessary for live51's legitimate interests in player wellbeing and regulatory compliance;
• Customer support — necessary for the performance of the contract and live51's legitimate interests in maintaining service quality;
• Platform improvement and analytics — based on live51's legitimate interests in improving the user experience, where such interests are not overridden by your data protection rights;
• Marketing communications — where you have given explicit consent to receive promotional communications from live51. You may withdraw this consent at any time by contacting support or updating your account communication preferences.

6. KYC & Identity Verification

6.1 live51 is required to conduct Know Your Customer ("KYC") verification as a condition of operating under international gaming authority guidelines. KYC verification requires you to submit documentary proof of identity and address before withdrawal requests are processed and, in some circumstances, before certain account features are enabled.

6.2 KYC documents submitted to live51 are processed securely and used exclusively for identity verification and regulatory compliance purposes. live51 employs a licensed third-party KYC verification service provider to assist with document review. This provider is contractually bound to process your data only as directed by live51 and to maintain appropriate security standards.

6.3 KYC documentation is retained for the period required by applicable regulatory guidelines following account closure, after which it is securely destroyed.

6.4 Failure to complete KYC verification when requested will result in withdrawal requests being placed on hold until verification is satisfactorily completed. live51 may also restrict access to certain platform features pending KYC completion.

7. Cookies & Tracking Technologies

7.1 live51 uses cookies and similar tracking technologies to enhance your platform experience, maintain your login session, analyse platform usage, and deliver relevant content. The following categories of cookies are used:

• Essential Cookies: Strictly necessary for the platform to function. These include session authentication cookies that keep you logged in to your live51 account. These cookies cannot be disabled without impacting platform functionality.
• Analytical Cookies: Used to collect aggregated, anonymised data about how users navigate and use the live51 platform. This data is used solely to improve the platform experience.
• Functional Cookies: Used to remember your preferences, such as display settings and communication preferences, so you don't have to re-configure them on each visit.

7.2 You can manage cookie preferences through your browser settings. Note that disabling essential cookies will affect your ability to log in and use the live51 platform.

8. Third-Party Disclosure

8.1 live51 does not sell, rent, or trade your personal data to any third party for their own commercial marketing purposes.

8.2 live51 may share personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:

• Licensed KYC and identity verification service providers;
• Payment processors facilitating MYR transactions (FPX, Maybank, CIMB, Public Bank, Touch 'n Go eWallet, Boost, and other approved payment partners);
• Fraud prevention and anti-money laundering network partners;
• Licensed gaming software providers where necessary to resolve game disputes or technical issues;
• Regulatory, legal, or law enforcement authorities where live51 is required to disclose information by applicable law, court order, or regulatory directive;
• Professional advisors (legal, audit, compliance) subject to confidentiality obligations.

8.3 In the event of a business restructuring, merger, or acquisition involving live51, personal data held by live51 may be transferred to the acquiring or successor entity, subject to equivalent data protection commitments.

9. Data Security

9.1 live51 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your browser and the live51 platform;
• Encrypted storage of sensitive personal and financial data at rest;
• Role-based access controls limiting live51 staff access to personal data on a strict need-to-know basis;
• Regular security assessments and penetration testing of the live51 platform infrastructure;
• Two-factor authentication available to all account holders for enhanced login security.

9.2 Whilst live51 takes all reasonable steps to protect your personal data, no method of electronic transmission or storage is 100% secure. live51 cannot guarantee absolute security of data transmitted over the internet. You are responsible for maintaining the security of your account credentials.

10. Data Retention

10.1 live51 retains personal data only for as long as is necessary for the purposes described in this Policy, or as required by applicable regulatory and legal obligations.

10.2 As a general principle, live51 retains account and transaction records for a minimum of five (5) years following account closure, in line with standard anti-money laundering record-keeping requirements applicable to gaming operators. KYC documentation is retained for the same period.

10.3 Gaming and betting records are retained for the period required to satisfy regulatory obligations and to resolve any disputes or complaints that may arise after account closure.

10.4 Where data is retained beyond the period of active account use solely for regulatory compliance purposes, access to that data is restricted to authorised compliance personnel and is not used for any other purpose.

11. International Data Transfers

11.1 live51's platform infrastructure and some of its third-party service providers may be located outside Malaysia. Where personal data is transferred to countries that may not provide the same level of data protection as Malaysia, live51 will take appropriate steps to ensure adequate safeguards are in place, including contractual data protection clauses binding the recipient to data protection standards consistent with this Policy.

12. Your Data Rights

12.1 Subject to applicable law and regulatory constraints, you have the following rights in relation to your personal data held by live51:

• Right of Access: You may request a copy of the personal data live51 holds about you;
• Right to Rectification: You may request correction of inaccurate or incomplete personal data;
• Right to Erasure: In certain circumstances, you may request deletion of your personal data. Note that live51 may be required to retain certain data for regulatory compliance purposes even following such a request;
• Right to Restrict Processing: You may request that live51 limit the way it processes your personal data in certain circumstances;
• Right to Object: You may object to processing of your personal data where live51 relies on legitimate interests as the lawful basis, subject to those interests being overriding;
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

12.2 To exercise any of the above rights, please contact live51 via live chat or email at [email protected]. live51 will respond to data rights requests within a reasonable period and no later than 30 days of receipt, unless additional time is required due to the complexity of the request, in which case you will be notified accordingly.

13. Responsible Gaming & Data Processing

13.1 live51 uses certain personal and gaming data — including deposit frequency, session duration, wagering patterns, and account activity — to monitor for indicators of problem gambling. Where such indicators are detected, live51 may use this data to intervene proactively, for example by presenting responsible gaming tools, prompting a self-assessment, or in serious cases, temporarily restricting account access.

13.2 The processing of data for responsible gaming purposes is carried out in live51's legitimate interests and in furtherance of our regulatory obligations as a gaming operator. This data is used solely for player protection and is not shared with third parties for commercial purposes.

13.3 For full details of live51's responsible gaming tools and commitments, please visit the Responsible Gaming page.

14. Children's Privacy

14.1 The live51 platform is strictly for individuals aged 21 and above. live51 does not knowingly collect personal data from any person under the age of 21. If live51 becomes aware that personal data has been collected from a person under 21, that data will be deleted and the associated account closed immediately. KYC verification is implemented to enforce the 21+ age requirement on all accounts.

15. Changes to This Privacy Policy

15.1 live51 may update this Privacy Policy from time to time to reflect changes in data processing practices, regulatory requirements, or platform features. When material changes are made, live51 will publish the updated Policy on this page with a revised "Last Updated" date and, where appropriate, notify registered members via email or an in-platform notification.

15.2 Your continued use of the live51 platform following publication of an updated Privacy Policy constitutes your acknowledgement of the changes and, where processing is consent-based, your consent to the revised terms where you continue to use the platform without withdrawing your consent.

16. Contact Us

16.1 If you have any questions, concerns, or requests regarding this Privacy Policy or live51's data processing practices, please contact us via:

• Live Chat: Available 24/7 via the live51 platform
• Email: [email protected] (plain text — not a clickable link)

16.2 live51 is committed to resolving data protection queries promptly and fairly. Where you believe your data rights have not been adequately addressed, you may raise a complaint with the relevant regulatory authority in your jurisdiction.